Advanced Features

Using Custom Tags to Organize Da

Custom tags help you organize and track contacts in your Networking tracker and jobs in your Jobs tracker with flexible, color-coded labels. Use tags to mark outreach methods (Email, LinkedIn, Coffee), prioritize opportunities (Urgent), or create your own custom categories that fit your coaching workflow.

Tags are visible to both coaches and clients. You can create tags on-the-fly, or set up organization-level tags in Settings to standardize labels across your entire team and program.

Tagging Networking Contacts

Apply tags to contacts to track how you've connected with them, follow-up methods, or any custom categories that help you stay organized.

Tracker dashboard in Shapeshifter's Networking section, divided into 'Saved', 'Contacted', and 'Messaging' columns with contact cards showing profile pictures, names, job titles, companies, status indicators, and applied tags visible on some cards.

Adding Tags to a Contact

  1. Open a contact card from your Networking tracker by clicking on any contact.

  2. Locate the Add Tag button in the contact profile.

Detailed contact profile for Lindsay (Ritchie) Leunen in Shapeshifter, showing 'Analysis' tab with positive/negative indicators, and 'Add Tag' button visible.
  1. Click Add Tag to see existing tags or create a new one.

  2. To apply an existing tag, simply click it from the dropdown list.

  3. To create a new tag, type the tag name in the Create New Tag input field, select a color from the picker, and click + Create & Apply Tag.

Tags section on contact profile in Shapeshifter: 'Email' and 'LinkedIn' applied, 'Referral' available; 'Create New Tag' input with 'Co' (for Coffee), color picker selected, and '+ Create & Apply Tag' button.
  1. The tag is applied instantly and appears as a colored badge on the contact card.

You can apply multiple tags to a single contact. Tags appear both in the detailed contact view and on contact cards in your dashboard list view, making it easy to scan and identify contacts at a glance.

Tagging Jobs

Use the same tagging system to organize jobs in your Jobs tracker. Common use cases include marking urgent applications, referral opportunities, or jobs requiring specific follow-up actions.

Jobs dashboard in Shapeshifter showing list of job postings with details like title, company, skills, tags, posting date, and location; includes search, filters, and tracker columns.

Adding Tags to a Job

  1. Open a job card from your Jobs tracker.

  2. Click Add Tag on the job card.

  3. Select an existing tag or create a new one using the same process as for contacts: type the tag name, choose a color, and click + Create & Apply Tag.

Tags popup on job card in Shapeshifter for 'Engineering Manager, Merchant, AI/ML' at DoorDash: 'Referral' applied; 'Create New Tag' input with 'Ur' (for Urgent), green color selected, and 'Create & Apply Tag' button.
  1. The tag appears immediately on the job card in your dashboard.

Jobs list in Shapeshifter showing cards for roles like 'Engineering Manager, Merchant, AI/ML' at DoorDash (with tags including Urgent and Referral), 'Sales Engineer' at Centaur.ai; sidebar navigation and progress indicators.

Use bright colors like red for high-priority tags (e.g., "Urgent") to make them stand out visually in your dashboard. This helps you and your clients quickly identify important items that need immediate attention.

Managing Organization-Level Tags

To maintain consistency across your coaching program and team, you can create organization-level tags that standardize nomenclature and restrict clients from creating random labels.

Setting Up Org-Level Tags

  1. Navigate to Settings from the left sidebar.

  2. Click the Tags tab.

  3. Click + Add Tag to create a new organization-level tag.

  4. Enter the tag name, select a color, and save.

Shapeshifter Settings > Tags page listing org-level tags 'Email' and 'LinkedIn' with edit/delete options; description for organization-wide use; '+ Add Tag' button; left sidebar navigation.

Organization-level tags are available across your entire program and team. When you create tags here, they appear in the tag dropdown for all coaches and clients, helping maintain standard naming conventions and preventing tag sprawl.

Creating organization-level tags doesn't automatically prevent clients from creating their own tags. Use this feature to provide a standard set of recommended tags that encourage consistent usage across your program.

Best Practices for Using Tags

  • Keep tag names short and clear — Use concise labels like "Email," "Call," "Urgent" instead of lengthy descriptions.

  • Standardize colors — Use the same color for similar tag types (e.g., all outreach methods in blue, all priorities in red) to create visual patterns.

  • Limit the number of tags — Too many tags can create clutter. Focus on categories that genuinely help organize your workflow.

  • Create org-level tags early — If you're managing a team, set up standard tags before onboarding clients to encourage consistent usage from day one.

  • Review tags regularly — Remove or consolidate tags that aren't being used to keep your tagging system clean and effective.

Video Walkthrough

Watch the complete video demonstration of the custom tags feature:

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