Setting up Custom Domain
Connect your own domain name to Shapeshifter to create a fully white-labeled coaching portal for your clients. A custom domain reinforces your brand and makes your coaching platform feel like a native part of your business.
Custom domains require DNS configuration with your domain registrar. You'll need access to your domain's DNS settings (e.g., GoDaddy, Namecheap, Cloudflare).
Access Custom Domain Settings
Navigate to your Profile page by clicking Profile in the left sidebar. Scroll down to the Organization section where you'll find the Custom Domain field.
Enter Your Custom Domain
In the Custom Domain field, enter the domain or subdomain you want to use for your coaching portal.
Common formats:
coaching.yourdomain.com(recommended for most coaches)portal.yourdomain.comclients.yourdomain.comyourdomain.com(root domain, requires additional DNS setup)
Using a subdomain (like coaching.yourdomain.com) is easier to configure and won't affect your main website.
Type your chosen domain into the Custom Domain field. Don't click Save yet — you'll need to configure DNS first.
Configure DNS Records
Before your custom domain works, you need to point it to Shapeshifter's servers by adding DNS records at your domain registrar.
What you'll need to add:
Shapeshifter will provide specific DNS records after you enter your domain. Typically this includes:
CNAME record — Points your subdomain to Shapeshifter's hosting
A record — (If using root domain) Points to Shapeshifter's IP address
TXT record — (Optional) Verifies domain ownership for SSL certificate
How to add DNS records:
Log in to your domain registrar (GoDaddy, Namecheap, Cloudflare, etc.)
Navigate to DNS settings or DNS management for your domain
Add the DNS records provided by Shapeshifter
Save changes at your registrar
DNS changes can take 5 minutes to 48 hours to propagate. Most changes take effect within 1-2 hours.
Verify Domain Connection
After configuring DNS, return to Shapeshifter and click Save in the Organization section.
Shapeshifter will:
Verify the DNS records are correctly configured
Provision an SSL certificate for secure HTTPS access
Activate your custom domain
If verification fails, double-check:
DNS records match exactly what Shapeshifter provided
Records have fully propagated (check with
nslookupor online DNS checkers)There are no conflicting DNS records pointing to other services
Once verified, your clients can access their portal at your custom domain — fully branded with your colors and logo.
Update Client Links
After your custom domain is active, update any links you've shared with clients:
Email signatures and templates
Onboarding documents
Website links to your coaching portal
Social media profiles
Existing client accounts will automatically work with the new domain — clients don't need to re-register.
Troubleshooting Custom Domains
Domain not verifying:
Wait 2-4 hours for DNS propagation
Verify DNS records exactly match Shapeshifter's instructions
Clear your browser cache and try accessing the domain in incognito mode
SSL certificate errors:
Allow up to 24 hours for SSL provisioning to complete
Ensure all DNS records are correctly configured
Contact support if errors persist after 24 hours
Subdomain vs root domain issues:
Subdomains (coaching.yourdomain.com) use CNAME records
Root domains (yourdomain.com) require A records and may need ALIAS records depending on your registrar
If you're using Cloudflare, disable "Proxied" mode (orange cloud) for your Shapeshifter DNS records — use "DNS only" (gray cloud).
Video Walkthrough
For a complete visual walkthrough of custom domain setup and other organization settings, watch this video: